About The CPA Technology Advisor
From the Intersection of Technology and Public Accounting,
The CPA Technology Advisor is the definitive resource for information to
approximately 50,000 tax and accounting professionals in public practice
across the United States. Our content (both in print and online) exists to help
accountants adopt new technologies for their firms and adapt their business
practices to take full advantage of these technologies.
As the leading publication doing “apples-to-apples” comparative, rated product reviews, in addition to editorial feature articles, The CPA Technology Advisor is the source practicing public accountants rely on when they are ready to make a technology purchase for their own firm or to make a recommendation to a business client.
The CPA Technology Advisor’s product reviews cover “For Your Firm Solutions” (products most accounting firms use) and “For Your Client Solutions” (programs accountants recommend to their business clients). Our “Special Section” feature articles cover hot topics or niche areas where accountants can increase revenue, save time and money, or add value to client services.
The CPA Technology Advisor is the only publication that publishes around the accountant’s calendar schedule (we do not publish during busy tax season), allowing advertisers to own the market with eight issues instead of 12. We are respected as the only magazine that offers rated reviews for the accounting profession and the only one that relates to readers from a peer-to-peer perspective through the editorial direction and leadership of the only fully credentialed accountant-as-editor in the industry.
Mission Statement
Founded in 1991 as The CPA Software News, The CPA Technology Advisor is dedicated to providing practicing public accountants with the knowledge they need to make informed technology decisions. Through in-depth reviews and comparisons, detailed due-diligence charts, tables and graphs, The CPA Technology Advisor helps accountants explore, purchase and implement technology productively.
The CPA Technology Advisor is also the only CPA-focused technology magazine that assists public accountants in advising their business clients on their accounting and business management software decisions through our "Client Consulting" section, featured in every issue.
With an audited circulation of more than 50,000 practicing public accountants, The CPA Technology Advisor has earned a loyal readership by maintaining unparalleled editorial independence and integrity with valuable reviews, columns from industry leaders and user-oriented features in every issue. Respected as the only completely objective magazine covering technology for the accounting profession, The CPA Technology Advisor is the publication practicing public accountants rely on when they are ready to make a technology purchase or recommendation to a business client.
At The CPA Technology Advisor, we pride ourselves in our independence from outside influence. Unlike some publications in our market space, neither The CPA Technology Advisor nor its parent company, Cygnus Business Media, Inc. (www.cygnusb2b.com), own or invest in any of the products or services reviewed or covered in the publication. We are also the only magazine to be headed by a public practice-experienced, fully-credentialed CPA. It is this independence and demonstrated expertise that has enabled The CPA Technology Advisor to become the most respected and widely distributed magazine focusing on technology available to practicing public accountants and financial professionals.
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