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From the November 2007 Issue

Write-up services have long been one of the core offerings of year-round accounting firms. Whether performed monthly, quarterly or periodically, client write-up is not an exact process, per se, but often includes entering transactions like bills, invoices, periodic expenses, bank reconciliation and asset treatments, with the end-goal of producing financial statements that explain the fiscal health of the entity. Write-up is often joined by other periodic but technically independent tasks such as after-the-fact payroll, sales tax compliance and other issues. As such, it is an excellent way to keep in contact with clients, which can lead to additional services and revenues.

But write-up has fluctuated in popularity among accountants over the past few years, especially since the boom of self-service accounting software in the later 1990s. The reason why is pretty easy to figure out, too: Many SMB products made it easy for clients to royally mess up their books, so write-up turned into a form of forensic accounting. Gone are the days when the work was basically after-the-fact accounting and clients would just bring in their boxes of receipts, their check ledgers, bills and bank statements. With clients entering transactions themselves, and sometimes editing them without an audit trail, or posting incorrectly and making other errors, the software would give them incorrect feedback on the financial condition of their business.

That’s when accountants started dreading write-up. The time required to perform the service increased dramatically as professionals had to diagnose more complex account discrepancies and make countless adjusting entries. The growth of online banking helped with reconciliation as statements could be imported, but client errors and creative bookkeeping practices made the process more cumbersome than what it could be appropriately billed for.

Write-up has been returning to sanity, however, and is, for most firms, returning to a rightful place as a core service. This is greatly due to improvements in client-side bookkeeping programs that now follow more stringent accounting principles, have much better security-level access to sensitive functions, maintain audit trails and, overall, make it more difficult for a client to screw up their books. “More difficult,” but not impossible. Some clients love the challenge, I guess.

Other significant changes have included improved online capabilities such as data transfer, which allows clients to send their books to their accountant. It also includes online access tools that have allowed accountants to log into their clients’ accounting programs remotely and either work within it or grab the data and work within their system. But the most dramatic technological shift has the potential of getting rid of data transfers completely. No more synching or “bridges” either.

Unified Professional/Client Accounting
The whole client write-up model exists in its current form because of the need to have the professional access and fix client data, and then provide reporting. This necessarily requires somehow moving data from a client’s software to their accountant’s software. Meanwhile, the time in-between is somewhat of a limbo period, but most systems have managed this period. But what if there was no need to transfer client data?

Improvements in online accounting systems, Internet speeds, security and other factors have affected many areas of the professional/client relationship. Notable among these have been secure client portals that allow greater collaboration and sharing of documents and data files. But these same technological advances have allowed developers to bring a new breed of accounting system to bear. These programs are built for accountants and either integrate or have various modules to accommodate all of the other services that a firm provides. But most dramatically, they also have a client-side component. That is, the system is controlled by the accounting firm, but day-to-day transactions, vendor and customer records, invoicing and billing, even payroll, can be performed by the client who logs into an online extension of the system designed for their use. The specific access and options available to the client are determined by the firm.

Executive Summary

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