Marketing Hot Spot

'Building' A New Source of Money!

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Apply the same strategies to the lawyers and professionals who service the construction industry. Make them an offer they can extend to their clients so they can communicate this idea to their clients. Use a specialist unless you generate a large volume of engagements. Fixed asset specialists often charge a contingent fee, so client or prospect risk is minimized. Your goal is to get in the door to win the annuity tax, audit and
accounting work. Stick with what you know and use the asset specialist to help win business. Act as the quarterback and pass off to the running back ' the fixed asset specialist ' so they can do the legwork while you get positioned for the final victory.

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